SED Ltd Attends AWEBB Buying Group AGM in Croatia

Global Connections: SED Ltd Attends the AWEBB International Buying Group AGM in Croatia

At SED Ltd, we’re always looking for new ways to grow, evolve, and bring even more value to our customers — and that often means looking beyond the UK. This year, we had the privilege of attending our buying group’s Annual General Meeting (AGM), held in beautiful Croatia.

The AGM is a major event in the calendar, bringing together independent electrical wholesalers and suppliers from across the globe. Each year it’s hosted in a different international location, and we’re proud to be part of a community that shares knowledge, innovation, and best practice across borders.

This year’s gathering wasn’t just about stunning views and great hospitality (though Croatia certainly delivered on both). It was about building lasting relationships — with new members and long-standing partners alike. Strengthening these connections ensures SED continues to benefit from a collaborative network that’s committed to driving the wholesale industry forward.

We also had the opportunity to meet several new suppliers, many of whom will be introducing exciting new products into the UK market. These partnerships mean we can continue to expand our range, stay ahead of trends, and offer customers access to innovative, high-quality products that meet the demands of modern electrical installations. Watch this space — there’s more to come.

It’s experiences like these that keep SED at the forefront of the industry. Being part of a global buying group allows us to share knowledge and gain insight into how electrical wholesale is evolving around the world. That knowledge directly benefits our customers here in Merseyside and across the UK.

We’re pleased to say the AGM was a huge success — both personally and professionally. It was an inspiring reminder of how important collaboration, shared values, and continued learning are in building a future-proof business.