At SED, we talk a lot about service – but most of what we do has been shaped by one thing:
listening to the people who actually use us every day.
Electricians, contractors, maintenance teams… you’re the ones on site at 7:30am trying
to keep jobs moving. When you tell us what’s working (and what isn’t), we take it seriously.
Over the years, that feedback has quietly changed the way we run the business.
Here are a few ways the trade has helped shape SED.
Stock that reflects real jobs, not just a catalogue
One of the biggest areas you influence is what we keep on the shelves.
When several regulars tell us, “I’m always nipping in for these – can you keep
more in?” we listen. That might mean expanding ranges in certain brands you trust, carrying more
of a specific breaker or accessory, or bringing in new products you’re being asked for on site.
Sometimes it’s as simple as, “Can you get this in a different size / finish?”
Other times, it’s, “My client’s moving to this brand – can you support it?”
Either way, those conversations are what drive our stock decisions far more than any glossy brochure.
Tweaking cut-off times and deliveries to match your day
Another big one has been deliveries and timings.
Over time, customers have told us when they really need materials on site – not just what looks
neat on a schedule. Feedback like:
- “If I can get a drop mid-morning, I don’t have to leave site.”
- “Can you aim for first thing so we can crack straight on?”
That kind of honest input has helped us tweak cut-off times, plan routes more sensibly and add extra
delivery runs where we can. The goal is simple: fewer wasted trips, fewer delays, and more time doing
the job you’re actually paid for.
Small changes that make a big difference
Some of the best improvements have been small ones:
- Making it easier to email through a picking list for bigger jobs.
- Keeping popular lines together so you can get in and out quicker.
- Adding clearer labelling and signage in branch based on what people were struggling to find.
None of these came from a boardroom meeting. They came from trade counter chats, quick comments on the
phone, and you telling us what would make your day smoother.
Keep telling us what you need
We’re proud of what we do at SED, but we’re under no illusions – the people who
know what needs improving best are the ones using us day in, day out.
If there’s a product you think we should stock, a brand you’d like to see more of, or
something about our service that could work better for you, tell us. A quick word at the counter,
on the phone, or by email genuinely helps shape what we do next.
Listening to the trade isn’t a slogan for us. It’s how we work.
